Identity

Mantsinen brand identity

COLORS

Mantsinen Brand Colour book enables high quality graphic design and identifiable visuals.​
Mantsinen main colors consist of

  • White: Fresh and clean white makes colors bloom. ​It is the solid ground for everything.​
  • Red: Bright red stands out from competitors. ​
  • Yellow: Professional and shiny yellow of the attachments. ​Comes as an effect color.​
  • Grey: Trusty bedrock.​
  • Black: Mainly for texts and other darker elements.​
 

PRIMARY

White

hex
#ffffff
cmyk
0, 0, 0, 0
pms
White
rgb
255, 255, 255
ral
RAL 9003

Black

hex
#000000
cmyk
0, 0, 0, 100
pms
Black
rgb
0, 0, 0
ral
RAL 9005

Red

hex
#bb1119
cmyk
0, 100, 100, 5
pms
186 C
rgb
236, 18, 38
ral
RAL 3000

Yellow

hex
fce500
cmyk
0, 5, 100, 0
pms
109 C
rgb
255, 228, 0
ral
RAL 1018

SUPPORTING SHADES OF GREY

Grey 1

cmyk
0, 0, 0, 10
pms
427 C
rgb
230, 230, 230

Grey 2

cmyk
0, 0, 0, 20
pms
428 C
rgb
191, 191, 191

Grey 3

cmyk
0, 0, 0, 40
pms
429 C
rgb
137, 137, 137

Grey 4

cmyk
0, 0, 0, 60
pms
430 C
rgb
82, 82, 82

Grey 5

cmyk
0, 0, 0, 80
pms
431 C
rgb
60, 60, 60

Color Balance

 
 
 
 
 
 
 
 
 

TYPO­GRAPHY

Mantsinen typography unifies the brand message. ​ It is recognizeable and easy to read.​

Strong and steady Montserrat font family is all you need: ​ It contains all the right fonts for the right purposes. It’s a free and shareable Google font.

Typograpgy examples

Icons

You can use these ready-made icons in any materials. If you notice that there is some type of icon missing, do not create your own, please take contact to marketing.

Mantsinen_icons

Icons (pdf. file)
Icons (ai. file)

 

ILLUSTRATIONS

All the illustrations and graphic elements are visualized in isometric style.​ Isometric style is very informative and representational.

IMPLEMEN­TATIONS

Mantsinen brand on different platforms and media

Brochure

Mantsinen 120 brochure
Mantsinen 120 brochure

Business card

Business card
Business card

E-Mail Signature

Email signature example
Email signature example

Download

Stationery

Downloads