Identity

Mantsinen brand identity

LOGO

The Mantsinen logo represents the very first innovation the two Mantsinen Brothers ever made: the original Mantsinen roundwood grapple for more efficient material handling!

This logo, which consists of the original clamshell and the solid textlogo, is a reminder of the passion to innovate better solutions for the material handling business each and every day. Join the frontrunners!

Logo

Examples

Versions

Misusage

Downloads

COLORS

Mantsinen Brand Colour book enables high quality graphic design and identifiable visuals.
Mantsinen main colors consist of

White: Fresh and clean white makes colors bloom. It is the solid ground for everything.
Red: Bright red stands out from competitors.
Yellow: Professional and shiny yellow of the attachments. Comes as an effect color.
Grey: Trusty bedrock.
Black: Mainly for texts and other darker elements.

PRIMARY

White

hex: #ffffff
cmyk: 0, 0, 0, 0
pms: White
rgb: 255, 255, 255
ral: RAL 9003

Black

hex: #000000
cmyk: 0, 0, 0, 100
pms: Black
rgb: 0, 0, 0
ral: RAL 9005

Red

hex: #bb1119
cmyk: 0, 100, 100, 5
pms: 186 C
rgb: 236, 18, 38
ral: RAL 3000

Yellow

hex: fce500
cmyk: 0, 5, 100, 0
pms: 109 C
rgb: 255, 228, 0
ral: RAL 1018

SUPPORTING SHADES OF GREY

Grey 1

cmyk: 0, 0, 0, 10
pms: 427 C
rgb: 230, 230, 230

Grey 2

cmyk: 0, 0, 0, 20
pms: 428 C
rgb: 191, 191, 191

Grey 3

cmyk: 0, 0, 0, 40
pms: 429 C
rgb: 137, 137, 137

Grey 4

cmyk: 0, 0, 0, 60
pms: 430 C
rgb: 82, 82, 82

Grey 5

cmyk: 0, 0, 0, 80
pms: 431 C
rgb: 60, 60, 60

Color Balance

TYPOGRAPHY

Mantsinen typography unifies the brand message. It is recognizeable and easy to read.

Strong and steady Montserrat font family is all you need: It contains all the right fonts for the right purposes. It’s a free and shareable Google font.

Icons

You can use these ready-made icons in any materials. If you notice that there is some type of icon missing, do not create your own, please take contact to marketing.