Identity
Mantsinen brand identity
LOGO
The Mantsinen logo represents the very first innovation the two Mantsinen Brothers ever made: the original Mantsinen roundwood grapple for more efficient material handling!
This logo, which consists of the original clamshell and the solid textlogo, is a reminder of the passion to innovate better solutions for the material handling business each and every day. Join the frontrunners!

Examples


Downloads
COLORS
Mantsinen Brand Colour book enables high quality graphic design and identifiable visuals.
Mantsinen main colors consist of
- White: Fresh and clean white makes colors bloom. It is the solid ground for everything.
- Red: Bright red stands out from competitors.
- Yellow: Professional and shiny yellow of the attachments. Comes as an effect color.
- Grey: Trusty bedrock.
- Black: Mainly for texts and other darker elements.
PRIMARY
White
- hex
- #ffffff
- cmyk
- 0, 0, 0, 0
- pms
- White
- rgb
- 255, 255, 255
- ral
- RAL 9003
Black
- hex
- #000000
- cmyk
- 0, 0, 0, 100
- pms
- Black
- rgb
- 0, 0, 0
- ral
- RAL 9005
Red
- hex
- #bb1119
- cmyk
- 0, 100, 100, 5
- pms
- 186 C
- rgb
- 236, 18, 38
- ral
- RAL 3000
Yellow
- hex
- fce500
- cmyk
- 0, 5, 100, 0
- pms
- 109 C
- rgb
- 255, 228, 0
- ral
- RAL 1018
SUPPORTING SHADES OF GREY
Grey 1
- cmyk
- 0, 0, 0, 10
- pms
- 427 C
- rgb
- 230, 230, 230
Grey 2
- cmyk
- 0, 0, 0, 20
- pms
- 428 C
- rgb
- 191, 191, 191
Grey 3
- cmyk
- 0, 0, 0, 40
- pms
- 429 C
- rgb
- 137, 137, 137
Grey 4
- cmyk
- 0, 0, 0, 60
- pms
- 430 C
- rgb
- 82, 82, 82
Grey 5
- cmyk
- 0, 0, 0, 80
- pms
- 431 C
- rgb
- 60, 60, 60
Color Balance
TYPOGRAPHY
Mantsinen typography unifies the brand message. It is recognizeable and easy to read.
Strong and steady Montserrat font family is all you need: It contains all the right fonts for the right purposes. It’s a free and shareable Google font.

Icons
You can use these ready-made icons in any materials. If you notice that there is some type of icon missing, do not create your own, please take contact to marketing.
Icons (pdf. file)
Icons (ai. file)
ILLUSTRATIONS
All the illustrations and graphic elements are visualized in isometric style. Isometric style is very informative and representational.


IMPLEMENTATIONS
Mantsinen brand on different platforms and media
Brochure

Business card

E-Mail Signature

Stationery
