MANTSINEN BRAND GUIDELINES

Mission

A declaration of our core purpose and focus.

MORE EFFICIENT MATERIAL HANDLING.​

Our mission is to make global logistics chains more efficient. We continuously improve and optimize material handling machinery and processes – without ever compromising​ our customer oriented approach.​

VISION

A description of what an organization aims to achieve or accomplish in the mid-term or long-term.

BY THE YEAR 2024 WE WILL BE ​#1 IN CUSTOMER SATISFACTION.

Our vision is to gain growth through our ​dedication and our customer-oriented approach. We aim to retain our existing customers, whilst at the same time, acquire new ones.​

OUR VALUES

The core values that define us and drive us forward.

WE KEEP OUR PROMISES.​

We deliver what we promise. Honesty and delivering on commitments are the foundation of our enterprise.

WE ARE OPEN AND SINCERE.

We have a mutual respect towards our customers and colleagues. We communicate our goals openly, our actions are transparent ​and measurable.

WE FIND SOLUTIONS.​

We are born with a passion to solve challenges and to innovate. We strive to improve further our world-class products and services, each and every day.

WE LIVE AND BREATHE THE MANTSINEN SPIRIT.​

We work together towards a common goal, driven by the unique Mantsinen culture. This reflects, everyday, in all of our activities.

VALUE PROPOSAL

What added value can we provide our customers?

FROM ONE GENERATION TO THE NEXT.​

Mantsinen will stand beside you now and in the future. We endure time and change, from one generation to the next.​

SALES PITCH

We are a hands-on frontrunner in material handling. We provide the most efficiency, speed and capacity for our customers, who themselves aim to be the strongest links in the global logistics chain.​

COM­PETI­TIVE ADVAN­TAGE

Which unique feature(s) make(s) us superior to our competitors?

JOIN THE FRONTRUNNERS.​

We were born with a passion to bring innovation to the material handling business, We have an intimate understanding of the industry in which we circulate. We continue with our mission and welcome our customers to join us on our journey.

BOILER­PLATE

Mantsinen provides more efficiency, speed and capacity for our customers in global logistics chain, operating with heavy and basic industry raw materials and semi-finished products. We are the hands-on frontrunner in material handling.

www.mantsinen.com

OUR STORY

In 1963 the Mantsinen brothers, Veli and Juhani, start transporting wood and timber to local companies and municipalities. Slowly, but steadily, their business grew, and as the two brothers gained experience, they identified objectives and improvements in the machinery and attachments they were using.

Thus, they suggested some improvements to an established material handling machine manufacturer – and got kicked out of their head office.

“We start making them ourselves”, one of the brothers suggested..

Today Mantsinen celebrates over 55 years of entrepreneurship, a vast range of material handlers, attachments and services, and a reputation as a born-from-within-the-industry expert.

The journey continues, and we wish you welcome to join the company of frontrunners.

VERBAL TONALITY

Mantsinen has a great story behind its brand. Starting with two brothers on a small-scale entrepreneurial journey and evolving into a world-leading brand of experts in their field.​

The modest start and the credible growth story give us great assets in order to define the tone in which Mantsinen verbally communicate.

It is not the Mantsinen way to boast or brag about its accomplishments. We are very proud of the achievements and innovations that we have made but that doesn’t give us the right to arrogance – on the contrary. We wish to be quite neutral in the way we communicate and allow our customers, suppliers and stakeholders to reach the same conclusion as we do about our status The neutral verbal communication is backed up by the credible look and feel of the brand, its sturdy fonts and vibrant colouring.​

Mantsinen prefers that actions speak instead of words. The verbal communication is thus kept short, simple, informative and descriptive and leaves little ambiguity. We have come a long way to not having to make a fuss about ourselves: that is why we have no need to overcomplicate our communication.

We speak in short, declarative sentences. We listen, and we answer, accurately. We are here to help people in their daily tasks. We always respect our customers, colleagues and competitors and never talk in a derogatory way about anyone.​

We are the quiet professionals.

VISUAL TONALITY

MANTSINEN STICKS TO BUSINESS

Visual tonality is composed and clear. ​Mantsinen’s visual messages are easy to notice and embrace.​

Images and videos follow the Mantsinen brand guidelines: ​They are both fact-based and true – yet colourful and fresh.

BUSINESS UNITS

Mantsinen Group operates two separate business units: Material Handling Machinery and Logistic Services. 

Material handlers are manufactured at Ylämylly, North-Karelia, Finland and are delivered worldwide, thanks to our extensive partner network. Logistic services are provided in both Finland and Russia: we aim to be the most respected partner for outsourcing operations at wood, scrap yards or terminals. 

Mantsinen aims to provide its customers with the most efficient and safe solutions to bulk material handling possible. Both of our business units provide unique solutions to reach this goal. 

 

MACHINE MODEL NAMING

The Mantsinen material handling machine range includes several different models, and the model range possesses even more variation due to various power source and undercarriage options. 

To give an example of model naming, let’s study the Mantsinen 300ER: the model number 300 describes the weight class in tons, E refers to electric motor, and R refers to crawler undercarriage. 

The different model numbers, i.e. the weight classes in tons are: 60, 70, 90, 95, 120, 140, 160, 200 and 300. 

The different power sources are: E = electric motor, and D = Diesel engine. 

The different undercarriage options are: R = crawler, M = rubber tire, S = rail, and F = fixed.  

Note: this section needs inspection 

PRODUCT FEATURE NAMING

Mantsinen has certain product features and/or services, carrying the trademark symbol ™, i.e. Dualpower and Hybrilift. Following here are some clarifications on how to present the product feature names in written text: 

In normal body text the product feature name is written with a capital first letter, i.e. “Hybrilift”. 

If the surrounding text is written in CAPITALS, for example in a headline, the product feature name is also written in capitals: “HYBRILIFT”. 

The trademark symbol (“Hybrilift™”) is used when the product feature name is mentioned the first time, whether it is in a headline, lead paragraph or body text, but not the following times. 

USE OF HASHTAGS

Mantsinen uses certain hashtags in our communication on social media and related to social media. The hashtags used are the following ones: 

Brand related: #mantsinen #frontrunner #mantsinenfamily 

Machine related: #materialhandlingmachine #materialhandler #materialhandlingequipment #materialhandling 

COLORS

Mantsinen Brand Colour book enables high quality graphic design and identifiable visuals.​
Mantsinen main colors consist of

  • White: Fresh and clean white makes colors bloom. ​It is the solid ground for everything.​
  • Red: Bright red stands out from competitors. ​
  • Yellow: Professional and shiny yellow of the attachments. ​Comes as an effect color.​
  • Grey: Trusty bedrock.​
  • Black: Mainly for texts and other darker elements.​
 

PRIMARY

White

hex
#ffffff
cmyk
0, 0, 0, 0
pms
White
rgb
255, 255, 255
ral
RAL 9003

Black

hex
#000000
cmyk
0, 0, 0, 100
pms
Black
rgb
0, 0, 0
ral
RAL 9005

Red

hex
#bb1119
cmyk
0, 100, 100, 5
pms
186 C
rgb
236, 18, 38
ral
RAL 3000

Yellow

hex
fce500
cmyk
0, 5, 100, 0
pms
109 C
rgb
255, 228, 0
ral
RAL 1018

SUPPORTING SHADES OF GREY

Grey 1

cmyk
0, 0, 0, 10
pms
427 C
rgb
230, 230, 230

Grey 2

cmyk
0, 0, 0, 20
pms
428 C
rgb
191, 191, 191

Grey 3

cmyk
0, 0, 0, 40
pms
429 C
rgb
137, 137, 137

Grey 4

cmyk
0, 0, 0, 60
pms
430 C
rgb
82, 82, 82

Grey 5

cmyk
0, 0, 0, 80
pms
431 C
rgb
60, 60, 60

Color Balance

 
 
 
 
 
 
 
 
 

TYPO­GRAPHY

Mantsinen typography unifies the brand message. ​ It is recognizeable and easy to read.​

Strong and steady Montserrat font family is all you need: ​ It contains all the right fonts for the right purposes. It’s a free and shareable Google font.

Typograpgy examples

Icons

You can use these ready-made icons in any materials. If you notice that there is some type of icon missing, do not create your own, please take contact to marketing.

Mantsinen_icons

Icons (pdf. file)
Icons (ai. file)

 

ILLUSTRATIONS

All the illustrations and graphic elements are visualized in isometric style.​ Isometric style is very informative and representational.

IMPLEMEN­TATIONS

Mantsinen brand on different platforms and media

Brochure

Mantsinen 120 brochure
Mantsinen 120 brochure

Business card

Business card
Business card

E-Mail Signature

Email signature example
Email signature example

Download

Stationery

Downloads