Identity

Mantsinen brand identity

COLORS

Mantsinen Brand Color book enables high quality graphic design and identifiable visuals.​
Mantsinen main colors consist of

  • White: Fresh and clean white makes colors bloom. ​It is the solid ground for everything.​
  • Red: Bright red stands out from competitors. ​
  • Yellow: Professional and shiny yellow of the attachments. ​Comes as an effect color.​
  • Grey: Trusty bedrock.​
  • Black: Mainly for texts and other darker elements.​
 

PRIMARY

White

hex
#ffffff
cmyk
0, 0, 0, 0
pms
White
rgb
255, 255, 255
ral
RAL 9003

Black

hex
#000000
cmyk
0, 0, 0, 100
pms
Black
rgb
0, 0, 0
ral
RAL 9005

Red

hex
#bb1119
cmyk
0, 100, 100, 5
pms
186 C
rgb
236, 18, 38
ral
RAL 3000

Yellow

hex
fce500
cmyk
0, 5, 100, 0
pms
109 C
rgb
255, 228, 0
ral
RAL 1018

SUPPORTING SHADES OF GREY

Grey 1

cmyk
0, 0, 0, 10
pms
427 C
rgb
230, 230, 230

Grey 2

cmyk
0, 0, 0, 20
pms
428 C
rgb
191, 191, 191

Grey 3

cmyk
0, 0, 0, 40
pms
429 C
rgb
137, 137, 137

Grey 4

cmyk
0, 0, 0, 60
pms
430 C
rgb
82, 82, 82

Grey 5

cmyk
0, 0, 0, 80
pms
431 C
rgb
60, 60, 60

Color Balance

 
 
 
 
 
 
 
 
 

TYPO­GRAPHY

Mantsinen typography unifies the brand message. ​ It is recognizeable and easy to read.​

Strong and steady Montserrat font family is all you need: ​ It contains all the right fonts for the right purposes. It’s a free and shareable Google font.

Typograpgy examples

INFOGRAPHICS AND CHARTS

Mantsinen infographics and charts are always simple and easy to read. Mainly white background, other main colors are red, black and tints of grey. Other brand colors can be used in charts if needed.

 

Mantsinen infographics and charts

Icons

You can use these ready-made icons in any materials. If you notice some type of icon missing, do not create your own, please contact marketing: [email protected]

Mantsinen_icons

Icons (pdf. file)
Icons (ai. file)

 

ILLUSTRATIONS

All the illustrations and graphic elements are visualized in isometric style.​ Isometric style is very informative and representational. The whole material handler range is also illustrated. Attachments can be used with every model.

Mantsinen machine illustrations

IMPLEMEN­TATIONS

See how these instructions are implemented on different platforms. Should you have any questions about correct implementations, contact [email protected]

ADVERT EXAMPLES

Mantsinen visual example

 

 

Brochure

Mantsinen 120 brochure
Mantsinen 120 brochure

Mantsinen brochure example

Mantsinen brochure example

POSTERS

jgeijgiorsjgoiaj


Business card

Business card
Business card

E-Mail Signature

Email signature example
Email signature example

Download

Stationery

Downloads

Reference films

Reference films play an important role in marketing. The films showcase the wide range of end customers that operate with Mantsinen machines around the world. Through the films we get to show our machines in action at worksites and also highlight how Mantsinen can improve the operations in many levels.

When shooting and editing reference films, follow these instructions:

  • Shoot 4K high resolution footage. Practise has shown us that shooting with a drone produces the best footage.
  • Shoot as much material as possible. That way we have more options to produce the most informative and interesting film.
  • Include video footage from the surroundings as well, e.g. wider aerial shots. It is important to give the audience an overall look of the worksite.
  • Steady clips are more useful than very busy and action packed clips.
  • Include also a longer clip, with straight top view, where the Mantsinen machine is loading or unloading a vessel. These are called work cycles and are used to demonstrate the machine efficiency.
  • Once on location, take high quality still pictures of the machine working and the client’s contact person.

Mantsinen reference film example

Watch some reference film examples:

 

Exhibitions

Mantsinen fairbooth example

ROLL UPS

Mantsinen vehicles

Package tape

Merchandise

We have created a secondary MANTSINEN design which can be used in corporate gifts and other Mantsinen merchandise. This design is always implemented together with the official Mantsinen logo, of which the two-tone version is used. Additionally, it is possible to add a hangtag to tell the Mantsinen story.

It is important to note, that this secondary design is not meant to replace the original Mantsinen logo in corporate gifts and merchandise entirely; products with only the original Mantsinen logo are still available.

Mantsinen merchandise